Once again, it is proven that in the United States and in the sports world in general, dynasties end up wearing out and even boring a good part of the audience. The latest example is the Super Bowl LIX that will be played on Sunday, February 9th at the Superdome in New Orleans, with ticket resale prices and online interest plummeting.
The explanation for this phenomenon seems to be related to the Kansas City Chiefs, a team that will be remembered for generations, but that has caused fatigue with its fifth appearance in the last six Super Bowls.
In addition to this, there is the media overexposure of their figures Patrick Mahomes and Travis Kelce, who is also Taylor Swift's boyfriend, and the fact that their rivals, the Philadelphia Eagles, are not a very beloved team in the United States, especially by their fans.
How much has the resale price of Super Bowl tickets dropped?
According to a quote from USA Today, the website Gametime, specialized in last-minute ticket sales, reported that the cost of the cheapest tickets to watch the game at the Superdome in New Orleans has dropped by approximately 40% compared to last week.
A review during this day on the websites of Ticketmaster and StubHub, the cheapest tickets were between $2800 and $2700, which represents 70% of the $8,764 that similar tickets cost before the 2024 Super Bowl in Las Vegas.
For the NFL's grand final, the only way for the general public to buy tickets is through the secondary market, which is legal in the United States, as the league distributes them among sponsors, participating teams, and the other 30 clubs.
Online interest in the Super Bowl is also decreasing.
Although Taylor Swift is expected to attend again to support her partner, Travis Kelce, the novelty of their relationship seems to be losing impact on the audience. Additionally, this year there is not the same media drama that was generated by her long trip from Tokyo to the Super Bowl last season.
According to USA Today with data from Zeta Global (ZETA), an artificial intelligence-based marketing company that analyzes trillions of data points from over 245 million consumers in the United States, overall interest in the Super Bowl has dropped by 14% compared to 2023.
According to this data, it is possible to project a decrease in TV viewership in relation to the record of 123.7 million viewers on average who watched the Chiefs' victory over the 49ers in 2024.
However, Zeta Global has recorded an impressive 192% increase in interest in commercials for this edition, reinforcing the trend from last year when a 59% growth in demand for these ads had already been observed.