Although the most important decision has already been made by voters in the United States, the recent presidential elections showed a number of important results that clarify the country’s landscape. Donald Trump was elected as the new occupant of the White House and won thanks to the votes of Latino men who were essential in key states.
The vote was divided by gender.
Gender voting set the tone in the elections. Throughout its history, the Democratic Party has been characterized by having the support of women in the majority, and recently a difference of between 15 and 20 percentage points per gender was demonstrated, a situation that, according to electoral analyst Tim Malloy, is "the battle of the sexes".
Trump received 56 percent support from men in Michigan and Harris received 57 percent support from the female population.
What is the "bro-vote"?
Trump's team found the "bro-vote" among men, a group of males who have been formed because they sympathize with public figures such as influencer Andrew Tate or businessman Dan Bilzerian. This group is interested in cryptocurrencies, a topic that Trump has addressed.
The "alpha male" is a strong influence that remains very present in the traditional values of the United States, and Trump emphasizes it.
Harris and differences in female voting
"The Harris campaign, on the other hand, has avoided positioning itself with a specific female archetype, recalling the mistakes of Hillary Clinton's candidacy. Instead, the vice president and her team have tried to mobilize the female vote among women with low and medium educational levels. With the support of public figures like Meryl Streep, Harris hopes to attract women who might vote for Trump influenced by their partners," explains herculesdiario.es.
But Trump secured the influential support of Elon Musk, a billionaire entrepreneur and advocate for masculinity.