Selena Gomez surprised her followers by putting up for sale a very special object from her acting career: the magic wand she used in her iconic role as Alex Russo in the series “Wizards of Waverly Place” on Disney Channel.
This unique piece was auctioned for just 4 dollars, as part of a promotion linked to their upcoming album, “I Said I Love You First”.
Thus the sale of the wand
The sale of the wand is part of a campaign titled “12 days of really rare things”, organized through the website of her cosmetics brand, Rare Beauty. This strategy aims to offer personal items from the singer and actress at symbolic prices, generating a great stir among her followers on social media, who expressed their amazement and nostalgia for the opportunity to acquire such a representative object from her career.
A campaign that offers unique items at affordable prices
The auction of the wand from “Wizards of Waverly Place” was not the only highlighted item of the campaign. Another article that generated great interest was a ring that, as explained by Selena Gomez herself on her Instagram account, marked the beginning of her relationship with music producer Benny Blanco, who is also collaborating on her new album. Selena commented: “We thought it was appropriate to choose something that symbolized the start of our relationship. This is the actual ring that I posted on my Instagram story in December 2023.”
This ring, which originally had a value of 250 dollars, was auctioned off for only 12 dollars, highlighting the symbolic and accessible nature of this campaign. This gesture of offering personal items at low prices has been seen as a way to connect with their followers, who have followed their journey for years.
Alex Russo’s wand: a symbol of her career
The magic wand of Alex Russo is not just another accessory from “Wizards of Waverly Place”, but it has become a symbol of Selena Gomez’s career. The Disney Channel series, which was a resounding success, established Selena as one of the great stars of her generation. “Wizards of Waverly Place”, which followed the adventures of a wizard family in New York, won numerous awards, including an Emmy, and led to a movie and a TV special.
Although the series ended years ago, it remains a reference in the collective memory of its fans. The sale of the wand has been interpreted as an act full of nostalgia, especially now that the reboot of the series has been announced.