Urban exponent Benito Antonio Martínez Ocasio, better known as Bad Bunny, is the face of Calvin Klein’s new men’s underwear collection.
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The Puerto Rican singer surprised his followers on Instagram by sharing the first images of the campaign.
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According to the brand, the artist “wears the new Icon Cotton Stretch boxer briefs, with a soft seamless waistband.”
This will be an important year for the artist who released the mentioned album in January with rhythms dedicated to Puerto Rican culture, including plena, salsa, and not forgetting reggaeton.
The songs “DtMF” and “BAILE INoLVIDABLE” are still in the top 10 positions of the global chart on the Spotify platform. The first one is at number six, while the salsa-themed song is at number 10.
In addition to this, there is the series of concerts that the “bad bunny” will perform in Puerto Rico. With over 30 shows at the Coliseum of Puerto Rico, José Miguel Agrelot, being the first residency of this kind to take place on the island.
It is estimated that the impact of this show on the economy and tourism of Puerto Rico will be in the millions.
What is a music residency?
A concert residency or musical residency is a series of concerts, similar to a concert tour, but held only at the same venue.
To establish a musical residency, it is expected that the artist performs a minimum of ten shows at the selected coliseum, stadium, arena, or venue, so undoubtedly, the new arrival of Bad Bunny at the Coliseum constitutes his first residency and the first to be held at the popular stage.
Concert residencies gained notoriety and have been a constant element in Las Vegas for decades. The series of concerts was initiated by the legendary pianist Liberace in the 1940s and Frank Sinatra with the so-called Rat Pack in the 1950s.