From Selena Gomez to Rihanna: the famous women who succeed with their makeup brands

In the last decade, many celebrities have managed to expand their influence beyond music and acting, venturing into the world of beauty with makeup brands that have been a resounding success.

From Selena Gomez to Rihanna, these celebrities have managed to create empires in the world of cosmetics, setting trends and revolutionizing the industry with inclusive and accessible products for all skin tones.

Rare Beauty - Selena Gomez

In 2020, Selena Gomez launched Rare Beauty, a brand that quickly gained popularity for its inclusive and diverse approach. Rare Beauty stands out for offering products that cater to all skin types, with a range of foundation shades covering a wide variety of tones. In addition to the quality of its products, the singer has made Rare Beauty a personal project that promotes self-esteem and self-love, encouraging customers to feel beautiful regardless of their appearance.

Fenty Beauty - Rihanna

Undoubtedly, Rihanna is one of the most influential figures in the beauty industry with her brand Fenty Beauty. Launched in 2017, Fenty Beauty marked a before and after in the cosmetics industry by offering an incredible range of foundation shades (over 40 at its launch) to cater to all skin types. This inclusivity made the brand an immediate success and revolutionized the way makeup brands develop and market their products.

Kylie Cosmetics - Kylie Jenner

Kylie Jenner, with her brand Kylie Cosmetics, was a pioneer in creating a brand that not only leverages the popularity of social media, but also offers accessible and high-quality products. Since its launch in 2015, the brand has been a resounding success, particularly known for its lipsticks and lip kits, which went viral in a matter of months. Kylie Cosmetics has expanded to other beauty products, such as eyeshadows, highlighters, and brow products, always maintaining a close connection with its followers through social media.

Haus Labs - Lady Gaga

Lady Gaga, one of the most iconic figures in entertainment, also ventured into the world of beauty with Haus Labs in 2019.

The brand stands out for its bold shades and empowerment philosophy, encouraging its followers to express themselves through makeup without limitations. Haus Labs has focused on offering high-quality and long-lasting products, from lipsticks to face and eye products. The singer has been an advocate for makeup as a form of art and a tool for self-expression, which is clearly reflected in her line.