The Super Bowl brings together all kinds of entertainment. Although it focused on the sports match, which resulted in a resounding victory for the Philadelphia Eagles over the Kansas City Chiefs, Kendrick Lamar’s halftime show and the presence of celebrities and important figures also attracted a lot of attention from the public, who, as usual, enjoyed another attraction: the commercials.
With the 'beating' that the Eagles were giving the Chiefs for much of the game, viewers were able to pay attention to the commercials, many of which had already been promoted before the game itself.
Which were the Super Bowl commercials that the audience rated the highest?
Through the voting of Ad Meter from USA Today, viewers were able to vote for their favorite Super Bowl commercials from the 57 available options. Let's remember that the 30-second advertising spots cost a record-breaking figure of 8 million, so the investment of these brands is quite significant.
First of all, there is the Budweiser commercial titled "First Delivery", which received a rating of 3.56 out of 5. Following closely on the podium are the Lay's commercial, "The Little Farmer", and the Michelob Ultra commercial, which featured the stars Catherine O'Hara and Willem Dafoe.
Another commercial that ranked in the top 5, with a rating of 3.51, was the one featuring David Beckham and Matt Damon for Stella Artois beer, with Ben Affleck behind the camera. In the commercial, the former footballer and president of Inter Miami appears in a bar sharing a drink with his parents. There, in the middle of the gathering, his parents reveal an unexpected secret to him: the existence of a supposed twin of his, whose name is similar to his. In the end, the "twin" turns out to be none other than the famous actor, who also joins the spot in a humorous way.
In other ads, figures such as NBA star James Harden, NFL brothers Eli and Peyton Manning, and celebrities like Meg Ryan, Billy Crystal, Sydney Sweeney, Post Malone, Bad Bunny, among others, appeared.