Like few events, the Super Bowl is a unique opportunity in which viewers are captivated, setting aside their phones and anything that could distract them. Even during its commercial breaks, some people get comfortable to watch, as they often see it as another great show, and that is how the show stands as a great showcase for commercials from big brands, which this year, are willing to pay the highest amount in the history of this broadcast.
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The USA Today Ad Meter reports that since 2023, the highest payment for a commercial in the Super Bowl had been seven million dollars, but in this 2025, there are brands willing to pay eight million, the highest price in the history of the sporting event.
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How long does a commercial last during the Super Bowl? The hefty sum that brands will pay is for a 30-second slot, those who want more must pay extra for additional seconds.
The aforementioned source states that companies pay up to 4.5 million dollars for pre-game ads, and that others spend an average of 4 million dollars on post-game ads.
Full inventories and absent commercials this year at the Super Bowl
State Farm had the best commercial of the Super Bowl in 2024, but after the fires in Los Angeles, they announced that this year they will not be airing ads, just like major automotive companies such as Kia, Toyota, and Honda.
The empty commercial space of automotive companies is not new, it has been decreasing during the last few years in this sports event, something that other sectors have taken advantage of to capture the market.
FOX had already sold its inventory in November and it is known that some of the advertisers that will be present are Budweiser, Doritos, Uber Eats, GoDaddy, and more.
Big brands are already prepared to take advantage of one of the few moments when viewers won't be focused on the screen watching something else.
The clock is ticking, and with it, the opportunity to increase sales for the Super Bowl is also approaching. Which will be the best commercial of this year?