It’s a separate tournament. One so important that this year, brands will pay FOX up to $8 million for advertising space during the broadcast of the Super Bowl, not to mention the millions spent on production and hiring celebrities. The goal is to generate a commercial impact through ads but also to trend on social media during the game and in the days leading up to it.
What is the reason? The Super Bowl is the most important sporting, cultural, musical, and television event of the year, watched by 1 in every 2 Americans.
There is even a non-formal competition, through the USA Today's ad-meter, that allows voting for the best Super Bowl commercials. Last year, after starring in one of the most talked-about ads for the insurer State Farm, Arnold Schwarzenegger called on people to vote for his commercial and finally the users gave it first place.
Each brand's strategy is variable, with some choosing to launch the complete campaign through social media and others opting to create teasers to generate anticipation.
What are the best commercials for the 2025 Super Bowl?
So far, the one that has received the best reviews is the one with Meg Ryan and Billy Crystal, who recreate the famous orgasm scene in a restaurant from the movie 'When Harry Met Sally' from 1989, but this time for Hellmann's.
Even Crystal, a 76-year-old, opened an Instagram account to promote this simple, charming, and original commercial.
At the end of the commercial, Sydney Sweeney has a brief cameo.
Doritos, after 10 years, returned with its campaign “Crash of the Super Bowl”, in which thousands of people across the country compete to create a commercial that will be aired during the broadcast of the NFL's grand final.
The winner this year was "Abduction" by director Dylan Bradshaw and creator Nate Norvell, who will receive a prize of 1 million dollars and an invitation to watch the Super Bowl in New Orleans with all expenses paid.
The work of HexClad has also been highlighted, the debut of this kitchenware company at the Super Bowl, featuring renowned chef Gordon Ramsay alongside SNL comedian Peter Davidson in Area 51.
What are the main teasers that have been revealed so far?
Other brands have chosen to show teasers or small previews of the commercials that will be seen during the broadcast of the Eagles vs Chiefs game in Super Bowl LIX.
For example, in a campaign for Stella Artois, David Beckham "finds out" that he has a twin brother in the United States.
Speaking of brothers, the famous former players Peyton Manning and Eli Manning, both winners of two Super Bowls and now turned into amiable sports celebrities, promise a field goal duel on Sunday for FanDuel, a sports betting house.
But the teaser that has generated the most comments is Dunkin's, which last year received applause for a commercial featuring Tom Brady, Matt Damon, along with Jennifer Lopez and Ben Affleck when they were still married. Now, according to the teaser, only the "Batman" actor would return, accompanied by his brother Casey Affleck and Jeremy Strong.