Burger King launched two new menus inspired by the characters from Naruto, the iconic Japanese manga and anime series, this January. The collaboration, available exclusively in France, celebrates the protagonists Naruto Uzumaki and Sasuke Uchiha, offering themed burgers and exclusive products.
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The Naruto Menu includes a burger with flame-grilled meat, sesame seed bun, fried onion, lettuce, melted cheese, and an orange-colored soy sauce emulsion. On the other hand, the Sasuke Menu features the same ingredients, but replaces the meat with a fried chicken fillet and adds ketchup.
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Each menu includes collectible items. The Naruto Menu offers a corduroy hat with the image of a sizzling burger and Naruto's ninja headband. The Sasuke Menu, on the other hand, comes with a t-shirt featuring an illustration of Sasuke eating a burger at Burger King.
For kids, Burger King designed a special menu that includes a collectible cap, exclusive cards, fries, a drink, dessert, a side dish, and a sample of Naruto's exclusive sauce.
Transformation into "BKonoha"
To take the experience to the next level, Burger King France temporarily renamed their restaurants as "BKonoha," in honor of the Hidden Leaf Village, the main setting of the story. This transformation will be in place until January 27, when the collaboration ends.
The news excited many Naruto fans, who flocked to social media to express their enthusiasm. One user commented: "This is everything we've always wanted: to see Naruto and Sasuke as friends eating Konoha burgers."
However, some fans expressed the opinion that the character of Boruto Uzumaki, Naruto's son, should have been included in the collaboration, arguing that ramen would have been a better representation for Naruto.
Meanwhile, in the United States, fast food fans can enjoy a collaboration between McDonald’s and Pokémon, which includes collectible cards of iconic characters like Pikachu and Charizard in their Happy Meals.