This is how Go Fund Me works: from money for Luigi Mangione to support among the “swifties”

The massive support that Luigi Mangione has received, accused of the murder of UnitedHealthcare’s CEO, Brian Thompson, has not only been translated into the abundance of memes on the internet but has also mobilized the masses, organizing them to make financial contributions. The meeting point? The famous crowdfunding site GoFundMe.

Just like 'swifties' or 'directioners' often organize for good causes, Mangione's supporters have already raised over $100,000 through the crowdfunding platform GiveSendGo, after GoFundMe suspended the campaigns that were being held in his favor.

The company explained that "our Terms of Service prohibit fundraising for the legal defense of violent crimes", in a statement, adding that the donations made were returned to the contributors. Next, we will talk about the platform that has served for multiple causes.

What is GoFundMe and how does it work?

GoFundMe is an online platform that allows fundraising for individuals, charities, or teams. It is considered one of the most reliable platforms for online fundraising.

“GoFundMe is a messaging dissemination engine in itself. That is to say, it helps you easily share your story with many people through email, text messages, and social networks so that you can get more support for your cause,” they explain on their website.

While most crowdfunding sites are typically designed to finance creative projects and early-stage startups, GoFundMe is a free platform, primarily created to raise funds for personal matters, charitable causes, and community projects.

Unlike other platforms of this type, GoFundMe is not designed for commercial crowdfunding campaigns, so most of the fundraising stories on GoFundMe are intended for social causes or personal stories of need due to lack of funds caused by unemployment or health-related issues.

The page explains it quite simply: to start a campaign, you must first establish the fundraising goal, then tell the story behind the beneficiary or beneficiaries, and finally add a photo or video related to the cause.