The Duchess of Sussex, Meghan Markle, has taken the reins of her luxury brand, American Riviera Orchard, after months of unsuccessful search for an executive director who met her demanding expectations. The decision comes at a critical time for the company.
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Despite its highly anticipated launch in March, the company has not managed to take off as expected. The brand, focused on high-end home products, has maintained an extremely low profile. Its presence on social media is minimal, with only nine posts and no followers or significant interaction.
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Meghan Markle takes on the role of CEO of her own company after interviewing several candidates
According to sources close to Daily Mail and New York Post, Markle interviewed several candidates for the CEO position, but none of them aligned with the vision and standards she was looking for. Faced with this situation, Meghan decided to personally take on the leadership of the company. In her new role, the duchess has already started exploring innovative strategies to relaunch the brand, including negotiations with Netflix.
There is talk of an agreement that would allow the streaming platform to enter the lifestyle and home sector, using American Riviera Orchard as an entry point. If finalized, Netflix could appoint its own CEO to oversee the operations, although for now Markle remains in charge.
In addition to her business efforts, Meghan is also using her brand as a means to strengthen personal relationships. According to reports from Point de Vue, Markle plans to gift products from her collection, such as homemade jams and exclusive glasses, to close friends, including her sister-in-law Kate Middleton, in an attempt to build bridges with the royal family this Christmas.
A complicated start for American Riviera Orchard, Meghan Markle's company
The entrepreneurship has faced issues with trademark registration and disputes with rival companies, such as Harry & David, who believe that the name is too similar to their "Royal Riviera" line. These setbacks have delayed expansion plans and left the brand in an uncertain position.
Despite these obstacles, Meghan’s decision to take on the leadership reflects her commitment to the project. The question now is whether this personal gamble will turn American Riviera Orchard into the success that Markle envisioned from the beginning.