The Apple event started at 10 a.m. Pacific Time and fans of the apple from different parts of the world were waiting for the news: finally, the new generation of iPhone has arrived. But there was much more, here is a summary of everything that was presented to us in this Keynote.
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At the beginning of this already traditional activity at Apple Park, Tim Cook, CEO of Apple, appeared to introduce all the latest developments from Apple and how artificial intelligence is impacting society, he also presented the most recent models of Apple Watch and AirPods.
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Apple Watch Series 10 and improvements to the Apple Watch Ultra 2
The Apple Watch Series 10 from Apple was the first novelty presented by the brand at its event, with hardware improvements compared to its predecessor (for now we will stick to general content, and then delve deeper). The latest models of the Apple Watch Series 10 are more water-resistant and they exemplified this with activities such as bathing or surfing.
They also introduced a model of the Apple Watch in its titanium version, which, they explained, reduces its environmental impact. In addition, these devices feature the WatchOS 11 operating system and come in different colors. The announced prices for the Series 10 were $399 and $499.
Following with smartwatches, improvements were made to the Apple Watch Ultra 2. It comes with enhancements to the GPS system. It is targeted at high-performance athletes. Apple has not released the new generation of the Apple Watch Ultra 3. However, it has announced these upgrades in the Watch Ultra 2 generation, which features one of the best GPS and vital signs monitoring systems on the market.
New AirPods
Now it's the turn of the headphones line. The AirPods Pro 4 allow you to have hands-free to make any movement and have battery improvements of up to 30 hours of duration. The new Apple headphones will be available from September 20, with adaptive audio that customizes the audio experience in music and other sounds.
The Air Pods 4 Pro will feature a charging case capable of playing sounds so that we can find it if it gets lost.
We will delve deeper into this "adaptive" audio feature when doing the review, as the application of AI in this type of feature has not given us a satisfactory experience with other brands. More details in the following image:
For those who prefer "over-ear" headphones, Apple introduced their new AirPods Pro Max, which take into account all health tests and reduce their impact on hearing. They were announced for $549.
Apple Intelligence first
They showed us the iPhones, but briefly. The colors immediately caught our attention. And also the changes in their cameras. These new iPhones integrate the A18 chip that offers greater efficiency in operation and battery. This is also the key for iPhone 16 to be compatible with Apple Intelligence, as well as providing improvements in graphics. But they stopped there, and the focus was on AI.
Apple Intelligence will be integrated with Siri to answer questions and set important dates from the iPhone, making Siri more efficient when performing any activity such as organizing notifications. A "recharged" assistant.
Apple Intelligence will be available next month in English and will be expanded to more languages in the coming months. There are no updates for our region yet. It was only mentioned that next year it will be launched in Spanish, French, Japanese, and Chinese, the languages of their other main markets.
This artificial intelligence made in collaboration with the company ChatGPT will have its own private cloud to store data.
This is about Private Cloud Compute, which they have ensured will be very secure in terms of not sharing private and personal data, one of the brand's main selling points.
iPhone 16 and iPhone 16 Plus: now yes
Continuing with the event, they now delve more deeply into the highly anticipated iPhones. The action button, the new addition to the iPhones, will allow for a better experience when taking a photo, reinforcing Apple's identity in photographic registration.
And speaking of photography, let's talk about its camera. This is how the camera of the iPhone 16 looks. And if you want to know more about its cameras, here's a summary...
A plus linked to health
And before delving deeper into the technical aspects of the devices, this new feature was also discussed: The iPhone 16 will be compatible with iOS 18 that allows you to request medical assistance via video at any time and place where it may be difficult to access a signal. A feature that could save lives.
The iPhone 16 will be available in the colors white, black, aquamarine, pink, and blue. Apple ensures that the new ceramic case is twice as resistant as the previous one.
A summary of software and hardware regarding the new iPhones? As usual, Apple continued to deliver its summary graphics (copied by other brands), where visually and dynamically informs us about the main aspects of their new devices: These are all the novelties in terms of software and hardware of the iPhone 16 and iPhone 16 Plus.
iPhone 16 Pro and iPhone 16 Pro Max: the top of the line
Tim Cook closes the presentation of the iPhone 16 and iPhone 16 Plus, and introduces the iPhone 16 Pro and iPhone 16 Pro Max: the most anticipated flagship models. Let's start with their sizes: 6.3" and 6.9" respectively.
Once again focusing on AI, they talk to us about the power needed in these devices. These two phone models require a more advanced processor, according to them, to support the functionalities of artificial intelligence: so they integrate the A18 Pro chip, the newest from Apple.
Apple has announced four new colors for the iPhone Pro and Pro Max, including the already leaked “desert titanium”.
Now, they move on to their cameras: The camera of the iPhone 16 Pro allows for better motion capture by recording any scene and detailed shot in high resolution from the palm of your hand. With the action button, you can perform various functions such as adjusting the brightness and texture and other functions related to the image result. An even more professional camera.
One of Apple's big bets for its new high-end smartphone lineup is the camera quality, which will feature 3 lenses. These will be a 48MP main lens, a 48MP wide-angle lens, and a 12MP telephoto lens.
Another significant detail is that the models of the iPhone 16 Pro and Pro Max can record scenes in a cinematic style due to their 48-megapixel camera and a resolution of 4k120. The capabilities continue to impress, let's remember that the previous model was even used in professional recordings (film productions), Apple continues to advance in this direction.
In addition, Pro versions will reach up to x5 zoom, compared to the x2 of the standard and Plus versions. They will have a focal aperture never before seen in an iPhone, reaching 13 millimeters of aperture.
The new button that Apple will include in all models of iPhone 16, for its Pro and Pro Max versions, will allow users to record in slow motion. In addition, thinking about image professionals who use the iPhone as their work tool, they will be able to switch the audio recording mode in real time to get the best video shots.
They even bring an extra for music content: The iPhone 16 Pro comes with improvements in the Voice Memos tool, which allows users to record their voice, motivating those who enjoy music or have an artistic calling to try out this tool.
Apple has announced an upcoming collaboration with the singer The Weekend. For the recording of his new music video, only the iPhone 16 Pro was used. This was announced by the media outlet AppleHub on social media, sharing some images of the new song by the American idol.
The summary of the main features of iPhone Pro? Well, here it is:
iPhone Pro prices: starting at 999 USD
And with this, these are the prices of the iPhones available in store. The new models will be released on September 20th.
