If you are a lover of extravagant and curious scents, Hellmann’s has launched a special product for you. In collaboration with Will Levis, a quarterback for the Tennessee Titans, the brand has released an unusual fragrance that promises to attract mayonnaise and American football lovers in a peculiar union.
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According to UnoTV, this mayonnaise-scented perfume, the first of its kind in the world, aims to capitalize on the passion of fans for both mayonnaise and sports, offering a distinctive scent that promises to provide "an aura of greatness."
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How does mayonnaise perfume smell and who came up with it?
The idea for this perfume, Will Levis No. 8, came about after Levis, a second-year player and starting quarterback for the Titans, revealed a particular habit he has: he likes to add mayonnaise to his coffee in the mornings...
As explained by Hellmann's, this unconventional perfume has an opening that is "a vibrant burst of sour lemon, a fresh and citrusy aroma that awakens the senses. It is a bright and clean start, which quickly gives way to the unexpected: a mayonnaise accord. Yes, mayonnaise. This creamy and slightly tangy heart adds a bold and original touch, reflecting Levis' bold personality and love for the unexpected."
In addition, it has a subtle whisper of parsley that complements the central chord, adding an herbal and fresh note that evokes the green and earthy nature of a well-prepared dish. The final touch is provided by the coffee, which is often common in very masculine fragrances.
The underlying notes of coffee, a nod to Levis' peculiar habit, add a strong depth to the perfume. And as if all this were not enough, the fragrance is rounded off with a touch of creamy vanilla, providing a sweet and comforting finish, balancing the acidity of the lemon and the creaminess of the mayonnaise.
The perfume was released for sale on August 13th and sold out within hours. Such was the demand that only one 30 ml bottle per order was allowed, all for a price of $8 (with free shipping). They recently announced that they will soon restock.
The fragrance is designed for fans to feel "game day ready", combining sports culture with a touch of culinary creativity in the world of perfumery.
As if that weren't enough, the company Hellmann's will provide mayonnaise for life to Will Levis, who also has another peculiarity that could also be commercially exploited: he eats bananas without peeling them.