The Opening Ceremony of Paris 2024 has been considered one of the most impressive in recent times, as unlike in other editions of the Games, this time the city was the setting for the event.
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It has now been reported that this ceremony became the most watched in the United States, since the 2012 Olympic Games, which took place in London.
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The Friday celebration included the participation of athletes parading along the Seine River, passing through iconic sites of Paris, and the first public performance in years by singer Céline Dion, who has suffered from several health issues.
The numbers left by the Paris 2024 Opening Ceremony
The opening of the Paris 2024 Olympic Games captured the attention of 28.6 million viewers in the United States, according to preliminary figures released this Saturday by NBCUniversal, the Comcast company.
It is worth noting that this event marked the beginning of a summer Games with the highest viewership since London 2012.
NBCUniversal invested in the broadcast in the United States
This event is of great importance to NBCUniversal, which invested 7.65 billion dollars to extend its broadcasting rights for the Olympic Games in the United States until 2032. This audiovisual rights agreement has become the largest in the world.
The number of viewers, which includes both the NBC network and the Peacock streaming service, represents a significant increase compared to the 17 million viewers of the Tokyo 2020 Olympics.
It is also worth mentioning that the Tokyo and Beijing 2008 Olympic Games faced challenges regarding the time zone for the American audience and were also affected by the pandemic, so this time some of the competitions can be seen in the United States at a more friendly time.