Although the Copa America was played in the United States, from New York to California, viewers showed more interest in watching the Euro 2024 according to data from the FOX channel and its various networks that broadcasted both events this summer.
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Through its Public Relations department, FOX reported that both competitions had historic ratings in the United States.
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What was the rating of the Eurocup and the Copa America in the USA?
The Euro 2024, which took place in Germany and crowned Spain as the rightful champion this Sunday, had an average of 1,875,000 viewers through FOX and Fox Sports 1. This represents a 34% increase compared to the 2021 edition, which was affected by the COVID-19 pandemic, making it the European Championship with the highest rating in the history of the United States.
The Copa América had an average of 1,418,000 viewers per match on FOX, FS1, and FS2. Nevertheless, this represents a 359% increase compared to the 2021 tournament and a 44% increase compared to the 2016 Centennial edition, which was also held in the United States. This makes it the most-watched Copa América in the United States when considering English-language broadcasts.
How many people watched the tournament finals?
Here too, the victory was for European Championship 2024, as the audience on FOX for the match between Spain and England played in Berlin on Sunday afternoon was 6,430,000. The peak was 8,465,000 people in the final 15 minutes of the match.
According to Fox Sports, it is the highest-rated English-language broadcast in the history of the European Championship and the most-watched soccer match on FOX that is not a World Cup.
The controversial final in Miami between Argentina and Colombia, which was also broadcasted by FOX, gathered an average of 6,019,000 viewers and reached a peak of 7,074,000 between 10:45 and 11 pm, which coincided with the much-discussed exit of Leo Messi from the match.
Argentina’s narrow victory became the most-watched English-language broadcast of the Copa America in the United States.